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Tips on Advertising Your For Sale by Owner Property

Attracting interested buyers to your online FSBO ad is a multi-step process.

Potential buyers find this website through popular search engines and directories
Potential buyers first view the list of all current ads or narrow their search to a specific community or type of property
Potential buyers scan the list to see what properties are offered.
Potential buyers click through for more details on fsbo listings which attract their attention.
After viewing the photos and details of your ad, potential buyers make the decision to contact you about your property or they move on to another ad.

Unless your ad grabs the buyer's interest at Step 4, the details of your property will not be viewed and you will have lost a potential sale. (Read our Tips on writing brief descriptions to attract more interest)

What types of FSBO ads attract the most visitors?

Michigan Homes FSBO tracks the number of visits to your ad detail information page and we've made some observations about which ads are visited the most. These are the types of FSBO Ads which receive the most visitors to their fsbo ad detail page:

FSBO Ads with thumbnail images.
- Often sellers who are utilizing our Free Trial ad don't bother to upload a photo of their property then are disappointed when their for sale by owner ad detail page receives few visitors during the trial ad period. Photos of your property are essential in attracting interested buyers to find out more...
- If you upload just one photo, a thumbnail image will be created and your fsbo property will be included in our random display of featured properties on our home page - a double benefit to you!
- Use our online Live Chat if you need help in uploading your photos.
FSBO Ads with virtual tours
- Internet home shoppers are busy people. That's why they're looking for a new home online instead of driving the neighborhoods looking for "For Sale by Owner" signs.
- Virtual tours save time for the buyer by letting them view the features of your home from the comfort of their's and save time for the seller by reducing the number of unproductive home showings.
- Virtual tours also let sellers showcase the attractive features of their home in a way that a written description wouldn't accomplish.
  - If you already have a Virtual Tour of your FSBO property, just go to your account enter the link.
  - If you are interested in having a virtual tour created, click here.
FSBO Ads with short comments that grab the buyer's attention.
- When you complete your advertising information form, pay close attention to the "Short Comments" section. Those are the comments which will be displayed under "Step 3" above on this site and at HomeNet™ affiliate sites (if you have purchased a paid ad plan).
  - If you've uploaded at least one photo, your property will be featured on our home page and the "short comments" will appear there.
- The "Short Comments" about your property are limited to 250 characters and the first 30 are the most important. Mention the most important/enticing features first.
- Here's a link with some good tips: Writing Effective Online Classified Ads